68% Feeling

Debut photobook documenting 213 days in pandemic America and the Black Lives Matter movement in 2020

November 2020
January 2021

Paperback:

On the cover: Highland Park, Los Angeles
144 pages, full-colour, perfect-bound
300 gsm recycled cover
8.5 x 11” (US letter size)
Printed on 100% recycled stock in the UK
Packaged in 100% recyclable corrugated board back envelope

Hardback:

On the cover: Upper West Side, New York
192 pages, full-colour, case-bound
Matte lamination hardcover
8.5 x 11” (US letter size)
Printed on FSC-certified paper in the UK
Packaged in FSC-certified 100% recyclable and biodegradable paperboard bookwrap. Printed with eco-friendly water-based inks.

68% Feeling is Emma Dai’s debut photobook, a documentation of a difficult year and lessons in empathy over 213 days in the USA, between January and August 2020.

It captures key moments in the journey, including the experience of COVID-19 in New York City, the Black Lives Matter civil rights movement in Los Angeles, and encounters with Trump supporters in small-town Iowa.

First published in November 2020, 68% Feeling sold out its first run and was re-released in a limited edition hardback in January 2021, with 48 pages of additional content including a brand new guest appearance from Mexico City, Mexico.

It is a book about silver linings and bringing together our global community; in a time where travel restrictions kept us apart, its pages and emotions reached readers in the UK, USA, France, Mexico, Finland, Norway, South Korea, Colombia and Australia.

A portion of the proceeds from both runs were donated to charities of significance to the book: 50% of paperback profits were donated to the DTLA Women’s Center, supporting unhoused and vulnerable women in Los Angeles; 10% of hardback profits were donated to the Bowery Mission, aiming to end homelessness and hunger in New York.