Boots Beauty Festival
Award-winning one-day summer beauty festival event and campaign strategy
August 2018
- Creative direction
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Print design and production
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Packaging, POS and signage
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Winner at Influencer Marketing Awards 2019
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Best Integrated Influencer Marketing Campaign
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Best Beauty Campaign
Photos by Kris Atomic for The Apartment
The Boots Beauty Festival was a single-day event, managed by MediaCom and Ogilvy and produced by The Apartment. It was hugely successful, with a 26% increase in product revenue on influencer channels. The influencer content reached 3.2 million across social channels alone, with an average engagement rate of 4.8% across the target audience. It took home two awards at the Influencer Marketing Awards 2019: in what the judges praised a “clear winner,” this influencer-led integrated digital-first event – Boots Beauty Festival – outperformed all expectations.