Boots Beauty Festival

Award-winning one-day summer beauty festival event and campaign strategy



August 2018

  • Creative direction
  • Print design and production
  • Packaging, POS and signage
  • Stakeholder comms
  • Guestlist management and hospitality
  • Winner at Influencer Marketing Awards 2019
  •     Best Integrated Influencer Marketing Campaign
  •     Best Beauty Campaign

Photos by Kris Atomic for The Apartment

In 2018, while I was working for creative production agency The Apartment, we were approached by Boots to design and deliver a large-scale single-day beauty festival event to promote their entire summer beauty range among hundreds of industry professionals and influencers.

The Boots Beauty Festival was a single-day event, managed by MediaCom and Ogilvy and produced by The Apartment. It was hugely successful, with a 26% increase in product revenue on influencer channels. The influencer content reached 3.2 million across social channels alone, with an average engagement rate of 4.8% across the target audience. It took home two awards at the Influencer Marketing Awards 2019: in what the judges praised a “clear winner,” this influencer-led integrated digital-first event – Boots Beauty Festival – outperformed all expectations.


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