Boots Halloween Experience

One-day Halloween beauty event



October 2018

  • Creative direction and visual merchandising
  • Print design and production
  • Packaging, POS and signage

Photos by Kris Atomic for The Apartment



The Boots Halloween Experience was a one-day event themed around Halloween beauty. The programme included a GRWM session, spooky afternoon tea on a double-decker bus, a slumber party with a DIY dessert workshop and horror screenings, and tarot readings.

I served as the creative lead on this project, responsible for all design and marketing assets as well as visually merchandising the primary event space and the Boots Halloween Beauty Bus.

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